A young man's
failure is
his own
measure of success

I always keep an eye on the youth's failure.
The failure of a young man is his own measure
of success.
What did he think of failure? And how
did you cope with it?
Have you been discouraged,
have you stepped back,
or have you moved forward
with more courage?
By that, his life is determined.

Helmuth von Moltke

A path of challenge
for startups

The entrepreneurship that was created
with constant challenges
even in the difficult
situations of Japanese domination
and industrial domination.

Determination

Look in the historical background
that a young man decides to do business.

In spite of a series of business failures
We can feel the passion of challenging young Hoam.

  • Exploitation

    During the Japanese colonial era and
    Sino-Japanese War,
    Korea suffered years
    of indiscriminate exploitation
  • Restrictions

    Koreans also faced restrictions on the their
    economic and business activities
  • Hardships

    They were forced to adopt Japanese names,
    and the use of the Korean language was prohibited
  • Poverty

    Korea, as a whole, suffered food shortages due to
    Japan’s rice expansion plans

Exploitation

Exploitation

During the Japanese colonial era and
Sino-Japanese War,
Korea suffered years
of indiscriminate exploitation
  • Restrictions

    Ho-Am Byung-chull Lee was determined to start a business
    to overcome these shortages of food and necessities
  • Outcome

    The Hyupdong Rice Mill and Masan Ilchul Automobile Company
    were established as his first business ventures
  • Obstacles

    But a suspension of loans and pressure to repay debts
    forced the liquidation of both companies
  • Resurgence

    After traveling to Manchuria and the Chinese mainland,
    Ho-Am brought back an idea for a new business plan

Restrictions

Restrictions

: Ho-Am Byung-chull Lee was determined to start a business
to overcome these shortages of food and necessities

0100

Overcome

In the business story that follows the
establishment of Samsung
You can see
the process of building and growing
a business framework.

  • Establishment

    : Ho-Am established Samsung Trading Company in 1938,
    exporting fruits & vegetables, dried fish and miscellaneous goods
  • Stability

    Through continuous market research,
    Ho-Am successfully managed the business
  • Growth

    An organizational structure based on three key components
    - export, production, and sales – was set up
  • Advancement

    Using the newfound expertise in trading, a new venture
    called Samsung Corporation was established

Establishment

Establishment

Ho-Am established Samsung Trading
Company in 1938, exporting fruits & vegetables,
dried fish and miscellaneous goods

Formulations

The five wisdoms that we realized in the process of startups
Samsung Trading Company convey a message to the young people through the times.

  • Belief

    Convictions made through worries
    and preparations are a strong foundation
    for life and a source of support for
    your life despite hardships.

  • Insight

    We need insight that see through our essence
    and limitations and be able to read
    the changes in the world.

  • Boldness

    It is necessary to be bold enough to see failures
    as a springboard to go higher and farther.

  • Action

    It's not the locked up ideas that are leading
    the times, but the actions that are bringing life
    to the ideas that are locked up.

  • Rationality

    Rationality Forget about greed and hubris,
    and find the best way to make sensible decisions.

Belief

Convictions made through worries
and preparations are a strong foundation
for life and a source of support for
your life despite hardships.

Insight

We need insight that see through our essence
and limitations and be able to read
the changes in the world.

Boldness

It is necessary to be bold enough to see failures
as a springboard to go higher and farther.

Action

It's not the locked up ideas that are leading
the times, but the actions that are bringing life
to the ideas that are locked up.

Rationality

Rationality Forget about greed and hubris,
and find the best way to make sensible decisions.